Conversion tracking & attribution made simple

The quickest way to set up your website ready for digital marketing campaigns.


Server-side tracking built in

Add 1 line of code per conversion and let datahappy handle the rest.

Zero technical complexity

Get the best practice implementation for each platform without needing to sweat the technical details.

All major ad platforms supported

Including Facebook/Instagram, Google, LinkedIn & Tiktok.

More matched conversions

Our obsessive attention to detail means we guarantee the best possible match rate vs alternatives.

Pro attribution

Stop wondering where your leads, users & purchases are coming from.

Integrates with your existing tools

datahappy works in the background, sending the data on to whichever tools you're already using.

First and last touch UTM data

Understand which sources/channels are performing and thereby make better marketing decisions.

No duplicate user profiles

Connect visitors/users between websites (and even your mobile app), putting an end to duplicate profiles.

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Other features

GA4 integration

Upgrade to the latest version of Google Analytics with automatic server-side tracking for the most reliable data.

Cookie consent

Remain compliant under GDPR/CCPA with tracking consent platforms like OneTrust.

Data enrichments

Enrich new leads with company info or turn latitude/longitude data into an address.

Simple, transparent pricing.

Always know what you'll pay

YearlySave 20%
You're starting to experiment with paid campaigns.You're ready to invest in paid as a channel.Time to scale paid across multiple channels.Multiple paid channels at a global level.
/ month/ year/ month/ year/ month/ year
14 day free trial
Included events per monthCounted when an event flows through datahappy where value was added in some way e.g. the event was tracked as a conversion back an ad network.4k30k100kCustom
Cost per additional event£0.014£0.009£0.003
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Prices exclude any applicable taxes.

You're in great company.

What customers say about us


We struggled with the complexities of tracking conversions across multiple ad networks. datahappy seamlessly integrates with them all and honestly I can't imagine running our campaigns without it.

Xander Gilbert - Founder at Mojo

Not only do we now know where our users are coming from, we're also able to optimise campaigns by in-app conversions previously unavailable. Game changer.

Youssef Darwich - Co-founder at Nosso

All of our conversions run through datahappy — suddenly around half of our signups in Amplitude had UTM/source info (from zero); unheard of on iOS!

Peter Ward - Co-founder at Humanity

Ready to get started?

Track your first conversion in minutes.