FAQs

Datahappy simplifies data integration and tracking. It gathers, cleans and syncs your customer data across all your platforms, ensuring your marketing and analytics tools work as they should - with the reliable data they need to deliver results. This allows you to focus on growth, while we handle the technical complexities.

Datahappy is designed for simplicity and accuracy. Unlike platforms that require manual setups or coding expertise, Datahappy's low-code pixel and integrations do the heavy lifting, so you can focus on results, not troubleshooting.

In addition, Datahappy works directly with your existing marketing and analytics tools. It's not about adding another tool to your stack, but making the tools you already use work as intended.

With Datahappy, you'll unlock several key benefits:

1. Unified customer data: Gain a complete, 360-degree view of your customers by integrating data from all your platforms
2. Improved data accuracy: Trust your insights with consistent, reliable data, empowering confident, data-driven decisions
3. Time savings: Eliminate manual data consolidation and troubleshooting, freeing your team to focus on strategy and execution
4. Enhanced ad performance: Optimise targeting, attribution and budget allocation for a 20-30% increase in ROAS
5. Accelerated growth: Use actionable insights to power personalisation, advanced analytics and continuous optimisation

Datahappy feeds your existing tools with the highest quality data. Expect clearer customer journeys in your analytics, accurate lead and revenue attribution in your CRM and smarter targeting in your ad platforms. Your tools stay the same, Datahappy just gives them the data equivalent of a double shot espresso.

Datahappy enhances your advertising efforts in several ways:

1. More accurate attribution: By stitching together cross-device and cross-platform customer journeys, Datahappy provides a clearer picture of which campaigns and touchpoints are driving conversions
2. Improved audience targeting: With enriched event data and more comprehensive customer profiles, you can create highly targeted audience segments for your ad campaigns
3. Optimised budget allocation: Datahappy's insights help you identify your most effective campaigns and channels, so you can allocate your ad spend for maximum impact

On average, our customers see a 20-30% improvement in ROAS after implementing Datahappy.

Not at all. Our lightweight tracking script is built to load asynchronously and is rigorously tested to ensure minimal impact on page speed.

Our built-in GDPR and cookie compliance tools automate privacy requirements, so you stay ahead of regulations with minimal effort.

Yes! Use GTM for tools not yet natively supported (like Hotjar) or connect Datahappy to Zapier or any destination via webhooks. We're all about giving you complete flexibility.

Our customer success team is here to help! We offer optional services like a GA4 tune-up to ensure you're getting the most out of Datahappy from day one. And if you ever have questions or need guidance, just reach out – we're always happy to lend a hand.