How does it work?

datahappy works in the background to automate all your data feeds to the tools/platforms you use every day e.g. analytics, CRM & ad networks.

If you're on Shopify we have a native integration, otherwise it's as simple as adding a line of code per event with the datahappy pixel.

What are the main benefits?

  1. 20%+ increase in ROAS: Ads that are able to optimise properly lead to material improvements in metrics like ROAS, driving revenue growth.
  2. Smarter decisions: Reliable data leads to trust, insights and ultimately a data-driven culture across the team.
  3. Greater team output: Free your team from tracking headaches, allowing them to focus on activities that have the most impact.
  4. Agile channel testing: Explore and test new paid channels with ease.

How is datahappy different?

With Google Tag Manager and platforms like Segment & RudderStack, you quickly realise you need to become (or hire) an expert. And even then, you get hit with a constant stream of tracking issues... 😵‍💫 🤬

datahappy is different: we've used our experience to bake best practices into the platform itself, making implementation super quick & simple, allowing you to focus on what you do best.

Why does datahappy improve ad performance?

datahappy guarantees the best quality data is delivered reliably back to ad networks. Better quality data combined with higher deliverability means the AI models of the respective networks are able to learn (and therefore perform) better.

What if you don't integrate with one of our tools?

We're adding new integrations all the time but in the meantime we can send event data to a webhook, Zapier or even CDPs like Segment.

How long does it take to implement?

If you're on Shopify we have a turnkey integration, otherwise it's as simple as adding a line of code per event.

Short answer: days not weeks to results.

What resources are required of our team?

Very little to none. If you're on Shopify we handle 100% of the implementation for you. Otherwise, it's a simple case of your developer adding a small amount of tracking code (1 line per event), plus you'll have access to a dedicated support channel via Slack.

Curious to learn more?

Start with our free tracking audit offer. Available for a limited time.

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