FAQ

How does it work?

Datahappy is an integration platform that manages all your tracking and tool integrations for you. It continuously works in the background to collect and deliver customer data, in real-time, to all the tools you already use.

How is Datahappy different?

Simplicity x Power
Datahappy is by far the easiest tracking platform to use, because all the best practises and technical complexities are handled for you. As a result, you’re able to get set up in no time at all, without ever needing to be (or hire) a tracking expert.

What are the key benefits?

  1. Plug and play: Simple controls, no headaches
  2. Data quality: Hone in on your biggest growth opportunities
  3. Ad performance: See a 20-30% uplift in ROAS (on average)
  4. Legal compliance: Built-in privacy and GDPR tools make staying compliant a piece of cookie
  5. Agility as you grow: Track new events, integrate new tools and test new paid channels with ease

Why is there an ongoing cost?

The ongoing cost covers continuous real-time tracking, automated updates and integration maintenance. We handle all technical complexities, ensuring your tracking always works perfectly, with no extra effort from your team.

How does Datahappy improve ad performance?

Datahappy provides accurate, complete data to ad platforms, improving conversion tracking. This means your campaigns can optimise properly, leading to a 20-30% uplift in performance.

Which tools does Datahappy integrate with?

Datahappy integrates with all major platforms, including CRMs, marketing automation tools, payment providers, and ad networks. It’s easy to add new integrations as your needs grow.

See our integrations page for more.

Is Datahappy compliant with GDPR and other privacy regulations?

Yes, Datahappy ensures compliance with GDPR and other regulations through built-in consent management. We capture and respect tracking consent signals across all platforms.

Will Datahappy slow down my website?

Not at all. Datahappy is lightweight and optimised for performance, ensuring that your website or app runs smoothly, even with complex integrations.

What if we need custom integrations?

Datahappy allows you to easily add custom integrations without complex configurations. The platform is flexible enough to adapt as your use cases grow.

How does Datahappy ensure data accuracy?

Datahappy automates best-practice tracking and continuously monitors integrations to ensure data is accurate, consistent and always up-to-date.

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