How Chāmpo Increased ROAS by 56% and Reduced Cost per Purchase by 37% with Datahappy

Chāmpo, a UK-based haircare brand with roots in ancient Indian practices, partnered with datahappy to scale their advertising strategy. By automating the complex process of data collection & integration with platforms like Shopify, GA4, Meta Ads & Google Ads, datahappy has enabled Chāmpo to efficiently expand their advertising reach, contributing to their continued growth in the European and U.S. markets.

champo-products.jpeg
56%ROAS
37%cost per purchase
100%conversions tracked
kuldeep-knox.jpeg

Datahappy's seamless integration has transformed our advertising strategy, enabling us to scale our ads across platforms with efficiency and precision. It's an invaluable platform that has been pivotal for our continued expansion.

Kuldeep Knox - Founder at Chāmpo Haircare

Challenges

  • Move the needle on KPIs (ROAS & CAC) to unlock scale.
  • Average match quality score in Meta.
  • Huge discrepancies in event counts between Shopify and GA4.
  • Lack of rich e-commerce data in GA4.
  • Lack of trust in TikTok conversion tracking implementation.

Outcomes

  • Implemented datahappy with our turnkey Shopify integration.
  • Significant increase in ROAS and reduction in cost per purchase.
  • 100% of conversions tracked with auto server-side tracking.
  • Meta ads: improved event match quality score.
  • Google ads: enhanced conversions uploaded automatically.
  • Automatic GA4 integration including rich product data.
  • Automatic dataLayer implementation for Google Tag Manager.

The Setup

datahappy-setup.png

Better data, better decisions, better results

Data should be your competitive advantage, not your biggest hindrance.

Our website uses cookies. Please see our Cookie Policy for more details.

Cookie Settings

We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

These cookies help us to better deliver marketing content and customized ads.