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How Heights Increased ROAS by 68% and Reduced CAC by 32% with Datahappy

Heights, a leader in brain health, partnered with Datahappy for its seamless data integration capabilities. With its turnkey implementation, self-configuring design, and unmatched data quality, Heights are now able to make decisions with confidence, as well as enjoy a significant boost in ad campaign performance.

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↑68%ROAS
↓32%CAC
100%conversions tracked
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Having tried multiple solutions, we finally found one that truly works with Datahappy. It's simplified our tracking setup, significantly improved our paid campaign performance and allows us to answer questions previously out of reach.

Joel Freeman - Co-Founder at Heights

Challenges

  • KPIs: struggled to improve key metrics like ROAS & CAC, hindering scalability.
  • GA4 data issues: faced discrepancies in event counts between Shopify & GA4, coupled with a lack of rich e-commerce data.
  • Complex setup: multiple GTM containers, intricate tracking properties and a brittle bespoke implementation.
  • Reporting: difficulties in self-service reporting and answering data-related questions.
  • Meta match quality: average match quality score in Meta.
  • Other platforms: previous attempts with platforms like Elevar were unsuccessful.

Outcomes

  • Seamless integration: rolled out Datahappy with its turnkey Shopify integration, replacing the majority of the bespoke setup.
  • Performance metrics: achieved a marked increase in ROAS and a notable reduction in CAC.
  • Comprehensive tracking: ensured 100% conversion tracking with auto server-side capabilities.
  • Meta & Google Ads enhancement: boosted event match quality score for Meta and automated enhanced conversions for Google Ads.
  • GA4 & GTM: our native GA4 & GTM integrations capture rich e-commerce and product data automatically.
  • Mixpanel integration: our native Mixpanel integration means the team can finally answer their data-related questions autonomously.

The Setup

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Better data, better decisions, better results

Data should be your competitive advantage, not your biggest headache.

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